eBay is opening virtual stores called "shoppable
windows" in June 2013 that the e-commerce company hopes will help
retailers make more sales from their accessible physical store networks.
The first four of these screens will open from June 8
through July 7 in busy parts of New York City, such as the lower east side and
Soho. They will sell 30 items from Kate Spade Saturday, a new fashion brand
released this year by apparel retailer Fifth & Pacific Companies Inc.
eBay set up a window display in New York City in late
2011, but those storefronts did not let shoppers order products on the screen.
This is the latest effort by eBay to work more intimately
with large retailers that are looking to reach more online and mobile shoppers.
The company has engrossed some large retailers, such as Target, to its online
marketplace, while developing mobile shopping technology for other retailers
such as Macy's.
eBay "shoppable windows" are an addition of the
shift to mobile shopping, according to Steve Yankovich, head of the company's improvement
and New Ventures group, which developed the technology.
We would never be able to fit all those products in a
store in the conventional way," McComb said. "These things would
typically require an extra 10,000 square feet of store space. But through
partnerships like this eBay one we could do this through stores that are 2,000
square feet.
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