News Feed announcement from Menlo Park. Stay refrain for updates on how Facebook has rethought one of its most significant features.
"News Feed is why we
go to Facebook. Anything that makes users more likely to visit is
important," Wedbush Securities analyst Michael Pachter whispered.
"Allowing feed customization provides Facebook with more information about
what users find relevant, allowing better targeting for advertisers. Better
targeting means higher revenue per impression or click-through, and translates
to overall higher revenue and profits for Facebook."
In an interview at a current
investor convention, Facebook Chief Financial Officer David Ebersman emphasizes
that surfacing the most interesting in sequence for users "will be core to
our ability to continue to have engaged users even as they contemplate other
services."
But it's not just concerning
capturing and keeping users' attention. It's a major attempt to ring up more
dollars from advertisers.
The giant social network
plans to unveil the redesign at a press conference Thursday at its Menlo Park,
Calif., headquarters.
The invitation from
Facebook for Thursday's 1 p.m. ET occasion is vague, simply beckoning,
"Come see a new look for News Feed." But there have been some evidence
about what that innovative look capacity involve.
This is a high-stakes
move. News Feed is unquestionably the most valuable real estate on Facebook.
It's the place that people get updates from their friends. And it's the place
that Facebook is betting advertisers have the best shot at connecting with its
1 billion-plus users.
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